Sunday, April 29, 2007

Heinz Commercial

An Ad Analysis: The Affair

We see a man who is watching tv advertising Ketchup in a date-like service, and once questioned by who we can only assume is his wife, changes the channel. Another short instance where the guy is talking to a friend who is eating a sandwich with Ketchup in it really makes the viewer realize he's starting to seriously think about something. When he is about to sleep he turns the light off while saying 'goodnight' and we understand from the camera movement that he's sleeping with Mustard, who says 'goodnight' back.

There are a few things going on in this commercial.
While many could miss the actual unveiling of the 'wife' the first time through, the commercial has to play back all the way through to understand it's full meaning. The themes; Love, Devotion, Lust, and Temptation are played with, resulting in a somewhat mock setup of a very dull marriage. Those who love mustard, might want to try ketchup.

Of course this is my view of the commercial and why I made it this way - some people might watch this and not understand it - or make it seem to be something else - the fun part about this project is that when you give to the world, you will never know the amount of feedback you'll ever have.

Ian Sklarsky.


At 10:55 PM, Blogger JR said...

Love it, oh and I fed the gerbil so he is OK for now.

At 2:47 AM, Blogger Once Called Endymion said...

this type of work really serves you well, I thought it was clever


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